STEPPS Model with AI
In today’s digital age, combining proven marketing strategies with advanced technology is key to achieving exceptional results. The STEPPS model, developed by Jonah Berger, offers a robust framework for creating viral content.
When enhanced with Artificial Intelligence (AI), the potential for driving engagement and growth multiplies. In this blog post, we’ll explore how the STEPPS model can be effectively integrated with AI to revolutionize your marketing efforts.
What is the STEPPS Model?
The STEPPS model stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. These six principles are designed to help content creators produce material that is highly shareable and engaging.
- Social Currency: People share things that make them look good or in-the-know.
- Triggers: Top-of-mind means tip-of-tongue. People talk about things that are easily recalled.
- Emotion: When we care, we share. Emotional content gets shared more often.
- Public: Built to show, built to grow. The more visible your content, the more likely it is to be shared.
- Practical Value: News you can use. Useful content is more likely to be passed along.
- Stories: Information travels under the guise of idle chatter. Stories are more engaging than plain facts.
Integrating AI with the STEPPS Model
AI can enhance each element of the STEPPS model, making your content strategy more effective and data-driven. Let’s delve into how AI can boost each principle.
1. Social Currency and AI
AI can help identify trending topics and insights that are likely to give your audience a sense of exclusivity and being in the know. Tools like Jeda.ai can analyze social media trends and forums to uncover niche subjects that resonate with your target demographic.
Example: AI-driven analytics can identify a rising trend in eco-friendly technology, allowing you to create content that taps into this trend, providing your audience with valuable social currency.
2. Triggers and AI
AI can determine which keywords and topics are most frequently searched and discussed within your niche. By understanding these triggers, you can craft content that aligns with what’s top-of-mind for your audience.
Example: Using AI, you can discover that “sustainable living” is a frequently searched term. Creating content around this trigger ensures it stays top-of-mind for your audience, increasing the likelihood of it being shared.
3. Emotion and AI
AI can analyze sentiment in user-generated content, allowing you to gauge emotional responses and craft content that elicits strong emotional reactions. Sentiment analysis tools can help identify what types of content generate positive or negative emotions.
Example: AI can help you understand that posts about community-driven initiatives often evoke strong positive emotions. Leveraging this insight, you can create content that highlights community involvement, fostering a deeper emotional connection with your audience.
4. Public and AI
AI can optimize the visibility of your content through advanced algorithms that predict the best times to post, the most effective platforms, and the ideal content formats. Tools like Jeda.ai can analyze data to suggest when and where your content is most likely to be seen.
Example: AI-driven tools can analyze past performance data to recommend that videos posted on Instagram at 5 PM receive higher engagement, ensuring your content is more visible and shareable.
5. Practical Value and AI
AI can curate and generate content that offers high practical value, such as how-to guides, tips, and solutions to common problems. By analyzing frequently asked questions and popular search queries, AI can help you create highly relevant and useful content.
Example: AI can identify that “how to reduce carbon footprint” is a common search query. Creating a comprehensive guide on this topic can provide significant practical value, making it more likely to be shared.
6. Stories and AI
AI can assist in creating compelling narratives by analyzing successful story elements and providing insights on structuring your content. Natural Language Processing (NLP) can help generate engaging storylines based on user preferences and trending topics.
Example: Using AI to analyze popular storytelling formats, you can craft narratives that are more engaging and relatable. For instance, a story about a community project’s journey to success can be structured using AI insights to maximize engagement.
Benefits of Using AI with the STEPPS Model
- Data-Driven Decisions: AI provides actionable insights based on real-time data, helping you make informed decisions.
- Increased Efficiency: Automating content analysis and creation saves time and resources.
- Enhanced Personalization: AI can tailor content to meet the specific preferences and behaviors of your audience.
- Scalability: AI-powered tools can handle large volumes of data and content creation, making it easier to scale your marketing efforts.
Implementing the STEPPS Model with AI: A Case Study
Let’s consider a case study where a company used AI to implement the STEPPS model effectively. EcoTech, a sustainable technology company, wanted to increase its social media engagement and brand visibility.
- Social Currency: EcoTech used Jeda.ai to identify trending topics related to sustainable technology. They created exclusive content about upcoming eco-friendly innovations, making their audience feel in the know.
- Triggers: AI analysis revealed that “renewable energy” was a frequent search term. EcoTech created regular content updates on this topic, ensuring it remained top-of-mind.
- Emotion: Sentiment analysis showed that content about environmental impact resonated emotionally. EcoTech shared stories about their positive impact on the environment, evoking strong emotional responses.
- Public: Using AI, EcoTech optimized their posting schedule, ensuring their content was posted at peak times for maximum visibility.
- Practical Value: AI identified common questions about reducing energy consumption. EcoTech created detailed guides and tips, providing valuable information to their audience.
- Stories: NLP tools helped EcoTech craft compelling narratives about their journey and impact, making their content more engaging and shareable.
As a result, EcoTech saw a significant increase in social media engagement, website traffic, and brand loyalty.
How to Generate STEPPS Model with AI on Jeda.ai?
Generate STEPPS Model Template with AI Recipes using Jeda.ai’s AI Online Whiteboard
➡️Log in to Jeda.ai and enter a workspace of your choice.
➡️ Navigate to the AI Menu located at the top right corner. Under Marketing, select the option for the STEPPS Model.
➡️Choose your preferred layout and AI model.
➡️ Hit “Generate”.
Generate STEPPS Model with AI Slash Commands using Jeda.ai’s Generative AI Workspace
➡️ After logging in, enter your Workspace of choice.
➡️ On the AI Online Whiteboard, type the query about your desired STEPPS template. For example, you might want to try: the “STEPPS Model for the promotion of cloud security services for the C-suite audience”.
➡️Simply put a forward slash (/) after your query and a list of available AI commands will appear. Select “Analysis”, select an AI model, and choose your preferred layout option to initiate the AI-powered STEPPS template crafting process.
Generate STEPPS Templates with AI Command Bar using Jeda.ai’s Generative AI Workspace
⭐ Enter your desired Jeda.ai Workspace.
⭐ Towards the bottom of your Workspace, you’ll see the AI Command Bar. Click on it and select the “Analysis” command. Then type in your required query about the STEPPS template.
⭐ You may kickstart your brainstorming process with a wealth of prepopulated dynamic prompts provided by the AI.
⭐ Whether you are using a dynamic prompt or creating your unique one, you’ll notice a DP button next to your query. This button offers granular tuning options to customize your prompt further.
⭐ When you’re satisfied with your prompts and parameters, all you have to do is choose a preferred layout, select an AI model, and hit the “Generate” button.
Conclusion
The STEPPS model, when combined with AI, offers a powerful approach to creating content that resonates with your audience and drives engagement.
By leveraging AI tools like Jeda.ai, you can enhance each principle of the STEPPS model, ensuring your content is data-driven, personalized, and highly effective.
Embrace the synergy of the STEPPS model and AI to transform your marketing strategy and achieve remarkable results.
